As part of Perfect Day’s product line, I led the creative development for Coolhaus Ice Cream, crafting product packaging and campaign designs that brought the brand’s bold, innovative spirit to life. My work can be seen in major retailers, including Whole Foods, Walmart, Gelson’s, and Publix, where vibrant, eye-catching designs helped solidify Coolhaus as a standout in the frozen aisle.
I was instrumental in expanding the brand’s visual identity post-rebrand, developing packaging, coupons, vehicle wraps, and box designs that reflected Coolhaus’ playful yet premium essence. A key highlight was the Turon-osaurus Almond Butter flavor, launched in honor of Filipino American History Month. I conceived the name, illustrated custom artwork, and ensured the packaging celebrated cultural roots in a fun and memorable way.
Additionally, I spearheaded a nationwide billboard campaign to amplify the launch of Coolhaus in Walmart, further boosting visibility and reinforcing the brand’s presence.
Key contributions:
Packaging Design – Designed product packaging seen across major retailers, handling all packaging post-rebrand.
Flavor Development – Created the Turon-osaurus Almond Butter flavor name and custom illustration, celebrating Filipino American History Month.
Campaign Creation – Led the design and execution of a billboard campaign following the Walmart product launch.
Brand Expansion – Developed new brand guidelines, coupon designs, vehicle wraps, and retail box designs to support growth and maintain consistency across all touchpoints.
This work elevated Coolhaus’ market presence and highlighted my ability to merge cultural storytelling with innovative design, creating a product line that resonates with diverse audiences while maintaining a premium aesthetic.