Creative Director
05/2021 – present
Lead creative direction and oversee cross-functional teams to develop integrated marketing campaigns across web, video, motion graphics, and animation. Partner with agency leadership to craft strategic solutions that address client challenges, ensuring all deliverables align with business objectives and brand guidelines. Spearhead process improvements, resulting in over $200k in additional revenue through enhanced operational efficiency. Act as an external creative partner for brands such as Twix, Impossible Foods, Sony, and Shake Shack, leading the development of campaign collateral and design. Build and maintain relationships with C-suite clients across beauty, CPG, and entertainment sectors, contributing to a $2.8 million internal valuation. Ensure consistency in brand voice, visual identity, and compliance across all marketing materials and platforms.
Creative Director/Owner
01/2016 – present
Spearheaded innovative designs and marketing collateral, contributing to UniQorn Coffee’s first-year revenue growth of $500k. Led design direction for Coolhaus’ ice cream product line, shaping brand identity for placements in Whole Foods, Walmart, and Costco. Developed all campaign assets for the Emma Chamberlain x Deux collaboration, designing both the physical takeover of La La Land coffee shop and digital/physical collateral. Directed creative for Credit Karma’s quarterly influencer getaway, establishing a unique identity while maintaining brand alignment. Collaborate with major brands like Autumn Communications to deliver standout creative solutions across campaigns.
Contract Creative Director • 1/2019 – 11/2020
Led the creative team at Premier, building and managing a dynamic group of in-house and contract professionals to develop brand identities and marketing strategies for a diverse portfolio of businesses under the CEO’s investment umbrella. Recruited and assembled the creative team, overseeing the development of compelling briefs, brand messaging, and marketing collateral. Acted as the primary liaison between stakeholders, translating project visions into actionable strategies and ensuring successful execution across all initiatives.
Creative Director
1/2016 – 11/2019
Lead the creative team at Elevate United, overseeing graphic designers, web developers, and video/photography teams to deliver high-quality brand materials and marketing assets. Guide clients through intensive brand discovery processes to establish brand standards, including logo design, product packaging, and digital assets. Manage up to 10 projects simultaneously, each valued between around $30k+, maintaining a 95% first ideation success rate. Upsell approximately 65% of clients on expanded brand identity packages or additional assets, contributing to increased revenue. Maintain a 97% customer satisfaction rating for branding services and 85% for videography and photography. Regularly selected to present on branding strategies at conferences and mastermind events.
Sr. Graphic Designer
02/2015 – 06/2016
Designed marketing materials and communications for major commercial retailers, including Publix and Ralphs, delivering high-quality designs that aligned with brand standards. Created email campaigns and curated client gifting experiences to enhance engagement and strengthen relationships. Managed initial client communications, ensuring seamless onboarding and clear project direction to drive successful outcomes.
Art Director
03/2013 – 02/2015
Directed all creative initiatives for clients, overseeing email marketing campaigns, website design, and management to ensure cohesive brand representation. Styled and coordinated photoshoots, managing photographer hiring and execution to capture brand-aligned visuals. Designed all promotional materials and assets for client brands, supporting marketing and sales efforts. Spearheaded the creation of two city-wide charity fashion shows, collaborating with local fashion brands to develop the event aesthetic and design invitations, enhancing community engagement and brand visibility.