I led the design for FIGS’ "Scrubs That Don't Suck" campaign activation, an interactive event inviting healthcare professionals to discard their old scrubs and experience the superior quality of FIGS. The activation blended sleek, modern aesthetics with lush greenery, reinforcing the brand’s fresh and innovative approach to medical apparel.
I crafted the full visual identity of the space, designing elements such as the layout, greenery installations, and event signage. From initial concept to final execution, I collaborated closely with Autumn Communications’ production and account teams to ensure every design detail aligned with FIGS’ bold and refined brand image.
Key contributions:
Event Space Design – Developed the overall aesthetic, including spatial planning and greenery integration, enhancing the sensory appeal of the activation.
Signage & Visual Assets – Designed all event signage, ensuring cohesive branding throughout the experience.
Client Collaboration – Worked alongside Autumn Communications to guarantee the design vision met FIGS’ branding and campaign objectives.
The activation successfully introduced FIGS to new audiences in a memorable, engaging way, reinforcing the brand’s position as a leader in high-quality, stylish medical apparel.