Future Gin, a bold and woman-owned distillery, approached me to expand their visual identity beyond the foundational assets, allowing them to establish a stronger presence across digital and print platforms. With a brand that’s playful, funky, and refreshingly feminine, I crafted a distinctive visual language that set Future Gin apart from traditional spirits brands.
My work involved creating extended brand guidelines that laid the foundation for cohesive collateral, ensuring consistency across web, email, social media, and print touchpoints. I developed initial email designs and templates that reflected the brand’s unique personality, providing Future Gin with tools to engage their audience in a fresh and exciting way.
Key contributions:
Brand Development – Expanded Future Gin’s core visual identity by designing comprehensive brand guidelines, defining typography, color palettes, and graphic styles.
Digital & Print Collateral – Designed initial email templates, posters, and social media assets to support Future Gin’s marketing efforts.
Distinctive Aesthetic – Crafted a fun, funky, and slightly feminine brand tone that differentiated Future Gin from competitors, reinforcing their bold and modern approach to distilling.
The result was a playful and memorable brand presence that not only reflected Future Gin’s ethos but also empowered the company to expand their reach and captivate their growing audience.