Through Elevate United, I spearheaded this project by working with the Ketogenic.com team to rebrand their digital brand identity. Ketogenic.com sees about 780k visitors a year, so it needed to feel friendly to most, classic yet modern. To feed into the ketogenic lifestyle, I included a flame and an extremely friendly sans-serif along with a classic color scheme that felt accessible and timeless.
Without a storefront, just services contained to the digital world, we focused the most on how the branding would look for the new website launch and any of the corresponding designs my team created.