Lemon Perfect wanted to establish itself as an iconic lifestyle brand with a street presence that rivaled other beverage heavyweights. The goal was to create a campaign that felt bold, memorable, and inherently shareable—one that could live beyond traditional marketing channels and foster a sense of community around the brand.
The Concept:
We pitched a mobile campaign centered around custom-branded iconic vehicles that would serve as mobile pop-ups and brand activations. The campaign aimed to create high-visibility moments in key cities, giving Lemon Perfect the ability to bring the brand to the streets in an unforgettable way.
Street Team Activation: Alongside the vehicles, we designed distinct uniforms for the street team, ensuring that the campaign not only moved but stood out visually—merging brand consistency with vibrant, approachable energy.
Tiny Home Giveaway – The Lemon Oasis: To elevate brand engagement further, we conceptualized a tiny home giveaway. Initially branded as the Lemon Oasis, the tiny home would serve as a traveling activation, offering consumers a place to relax and experience the brand’s essence. After the campaign, the tiny home would be given away to one lucky winner, transforming a temporary activation into a lasting brand connection.
Outcome:
The campaign was designed to blur the lines between experience, mobility, and lifestyle branding—turning every interaction into a moment of joy and every vehicle into a rolling billboard for Lemon Perfect’s fresh, vibrant personality. The tiny home giveaway added a layer of community engagement and aspirational living, reinforcing Lemon Perfect’s image as a brand that enhances life’s everyday moments.