In preparation for the 2024 DNC, we pitched Planned Parenthood a series of experiential concepts designed to foster engagement, advocacy, and community-driven interaction. Our goal was to create experiences that felt relevant, immersive, and highly shareable—merging cultural nostalgia with modern digital trends to resonate deeply with diverse audiences.
The Concepts:
Live Action PostSecret: Inspired by the iconic anonymous confessional project, this activation invited participants to step inside and engage with powerful, unfiltered confessions related to sexual health and reproductive rights. It created an emotional, reflective space that felt raw and deeply personal—fueling organic conversation and social sharing.
Planned Parenthood "Advotar": A playful fusion of “advocate” and “avatar”, this digital experience tapped into early 2000s nostalgia, reviving the beloved Dollzmania aesthetic. Participants could design and customize avatars in their likeness, selecting traits that symbolized their advocacy for reproductive rights. These “Advotars” were easily shareable across social platforms, turning users into proud digital ambassadors.
Reproductive Health Hotline Booths: Inspired by vintage phone booths, this activation allowed attendees to pick up a receiver and engage with Planned Parenthood ambassadors in real-time. Whether answering questions, offering resources, or dispelling myths, the booth transformed a simple interaction into a moment of direct engagement and empowerment.
Thought Leadership Stages: Designed to boost general brand awareness, these open stages provided space for influencers, activists, and experts to host think tanks, panel discussions, and live Q&As, fostering an environment of learning and conversation.
Outcome:
While the ideas were enthusiastically received by the client, their focus shifted toward digital initiatives. However, this pitch exemplified our ability to blend creativity, cultural relevance, and advocacy—crafting experiences that resonate both in-person and online.