A popular couture jewelry company in Nashville was looking for a brand refresh to step into more of a luxe vibe. They had coveted their previous branding for several years and loved the idea of a snake being incorporated in the new version. I loved this idea, being a giant fan of Gucci and the beautiful ways a snake can be included in a brand.
I hand drew the snake and while it began as very complicated, we ended up having to simplify it for gold foiling for their boxes and jewelry bags. The colors selected were that of a photo I found which encompassed the new vibe of the brand. Deep jewel tones and dark colors to offset the cleanliness of the website. The primary color, however, was a deep sapphire which offset the vibrancy of the gold inlays.