For the launch of Sol de Janeiro’s new suncare line, the goal was to provide tangible value to customers while reinforcing the brand as a trusted expert in skincare and sun protection. The campaign needed to feel intimate, educational, and memorable—positioning Sol de Janeiro as a leader in suncare innovation.
The Concept:
I pitched a series of small-format, surprise-and-delight activations designed to fit into a 10'x10' space, maximizing impact with minimal footprint. The activation blended education with luxury, offering personalized experiences that felt exclusive yet approachable.
Dermal Scan Experience: Guests were invited to receive a complimentary dermal scan to assess sun damage, led by Sol de Janeiro’s in-house dermatologists. This interactive and personal touchpoint helped establish credibility and trust, positioning the brand as a skincare authority.
Personalized Suncare Regimen: Based on scan results, dermatologists recommended a tailored suncare regimenfeaturing Sol de Janeiro’s new line, providing actionable advice that aligned with the brand’s expertise in skin health.
Free Samples & Engagement: Each guest walked away with free product samples curated for their skin needs, ensuring they left the experience with not only knowledge but a physical reminder of Sol de Janeiro’s commitment to their wellbeing.
Outcome:
This concept embodied luxury skincare meets personalized care, transforming product education into an intimate experience. By prioritizing value-driven engagement and expert guidance, the activation helped solidify Sol de Janeiro’s position as a trusted voice in suncare, fostering long-term brand loyalty.