Olympic Gold Medalist Shawn Johnson East & Former NFL snapper and superstar entrepreneur Andrew East came to me with a simple request: they wanted branding that was friendly, personal, and felt like home for their family brand. With a following of over 4 million people combined from Youtube, Facebook, Instagram, etc, making sure the aesthetic fit the emotional relationship to their audience was the top priority.
I designed the logo with their product expansion in mind— products beyond a YouTube channel or social media following. I suggested we develop an emblem they could use for athletic apparel and various merchandising. The style palette requested was for something feminine and modern, that could resonate with both their male and female audience. The logo system had several types and an iconic “E.”