For a Twix brand awareness campaign targeting UCLA students, I conceptualized and designed a winter chalet-inspired pop-up that blended cozy aesthetics with engaging, interactive elements. The activation featured a charming mini food truck serving the iconic Twix latte, alongside a playful igloo photo moment and mini bonfire station – creating the perfect cold-weather retreat.
I developed the full experience from concept to execution, including moodboards, 3D renders, and detailed designs that brought the chalet vision to life. Collaborating closely with production and the accounts team, I ensured seamless communication with the client and maintained design integrity throughout the build process.
Key contributions:
Concept Development & Design – Crafted the full winter chalet theme, complete with 3D renders, moodboards, and visual assets.
Interactive Elements – Designed the igloo photo moment and mini bonfire, enhancing guest engagement and social sharing opportunities.
Event Styling – Oversaw the styling of the entire activation space, ensuring every detail reflected Twix’s playful yet cozy brand tone.
Client Collaboration – Worked alongside the production and accounts teams to manage client communication and approvals.
The activation was a hit among UCLA students, delivering a fun, photo-friendly experience that boosted Twix’s visibility and left a lasting impression during the winter season.